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Day 2 at DLD12 began with a discussion on Social Media and its effects on e-commerce. Michael Lazerow (Buddy Media) and Linda Abraham (comScore) went on to say that social media is so dynamic that it changes consumer behaviour and enhances the feedback loop.

Andreas Weigend (Stanford University) put forth a very interesting question to Christoph Franz (Lufthansa) at the panel discussion – “If you had all the data in the world, what will you do to help customers and your employees?” To which a very animated Christoph replied saying they would collect the data to individualize customer service apart from maintaining some standardized services. This is how we like to use our data too!

Day 2 saw a lot of words by industry leaders that were inspiring and some that called for an awakening. Digital is everything, everything is not digital. ‘Network Leadership’ as a concept was discussed where Rupert Stadler, Chairman of the Board of AUDI said, “Our mission is not only to network our cars, but to network ourselves, as a company”.

There was Barbara Kux (Siemens) who spoke about being a big part of the green tech market which acts as a strategic advantage to the company. ClearKarma completely supports her belief that significant problems we face cannot be solved at the same level of thinking we were at the time of creating them.

There was David Karp, CEO of Tumblr who said they valued creativity of users over technology. Vijay V Vaitheeswaran (The Economist) talked at length about his book Need Speed Greed – Future of global innovation that explains how the resource base of the world is not fixed, but expands with innovation. He believes that just crowd-sourcing doesn’t always lead to wisdom of the crowd. Sometimes it leads to bland mediocrity of the crowds.

A lot was spoken about Digital Policies, online piracy regulations and eLibya at a separate panel discussion that provided a rough patch-work of how an economy can be built from scratch using technology.

Sebastian Thrun from Stanford University received a thundering applause when he launched udacity.com in an auditorium full of invitees and media at DLD12. It is a forum that provides free online courses to anybody around the world.

Israel as a start-up nation was separately discussed in a segment dedicated to ‘Start-up Nation’ by the Mayor of Tel-Aviv Ron Huldai and Author Saul Singer. They believe the number of people wanting to own start-ups in Israel exponentially rises every year. They even joked about it saying, every waitress in Hollywood wants to be an actress, whereas every waitress in Israel wants to own a start-up. So much for their country!

A 16 year old young boy who could easily pass-off as a student at the event was indeed a part of a prestigious panel discussion on App World. This young boy in question is Nick D’Aloisio, founder of Summly who spoke about how he thought of creating the app and impressed the crowd.

There were a few light moments at DLD12 Day 2 with mention of dinosaurs on more than one occasion. “Banks are dinosaur models that are on artificial life support – primarily by our taxes!” by Errol Damelin (Wonga) and “Dinosaurs must learn how to dance” by Vijay V Vaitheeswaran.

The talk by Heidi Messer from Collective [i] impressed us with the way she handled her stance at the panel discussion on ‘Socialising Big Data’. She believes that every company must have a data strategy to ensure their future in the digital age and added that google, facebook and amazon enjoy increased sales because they know how to use their data.

That was Day 2 for you. Full of information and interesting talks!
Feel free to give us feedback and comment on this summary.

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