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**ClearKarma at CIBUS – Food meets Business** **Junk Food Tax – Is it worth the whole debate?** **What we feel as ClearKarma** Youngsters have always questioned taxes wondering how effectively their money was being used. Lately they have another reason to ponder over; Junk Food Tax. We all know what junk food does to our bodies and overall health. Over the years there have been talks of [...]
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Armin S. is lactose intolerant and wants to avoid suffering of abdominal pain.
PROBLEM: “When I get sick I have to search the trash immediately to find out what I ate which might contain lactose. E.g. some herb mixes contain lactose but it’s written nowhere on the packaging. It’s trial and error.”
SOLUTION: "With ClearKarma I can scan new products before I buy them and see recommendations of other users with lactose allergy who tell me to avoid this product or not. I can also keep track of products to use or avoid. Sometimes you loose the overview for products you don't use frequently."
Maria B. starts a new gluten-free and dairy-free diet to cure her thyroid disease.
PROBLEM: “I want to detox of mercury acquired from dental amalgam fillings. Some research shows it might be the cause of some auto-immune diseases. My doctor advised me to stay away from gluten and casein (milk protein) for at least 3 months. But you find these everywhere and it’s so time consuming to check labels.”
SOLUTION: “I scan all products in my cupboard with ClearKarma. It helps me eliminate quickly what to avoid without reading all labels and I can find suitable alternatives for my next shopping list.”
Helena M. is vegetarian. Friends & family need info to shop/cook for her.
PROBLEM: "Since I'm vegetarian my friends and especially my mum don't know what to cook for me when they invite me for dinner. It's tiring to explain to them again and again that they also have to check cheese without rennet which is derived from the stomach tissue of a slaughtered calf."
SOLUTION: "I just tell my friends to download the ClearKarma app, enter a vegetarian profile and go shopping with the app! And I don't need to explain everything constantly. It also brings me peace of mind if people who cook for me, feed me what I want."
Mehmet C. is muslim and halal food is not clearly labelled. Traveling is a risk.
PROBLEM: "I live and I travel for business purposes mostly in non-muslim countries. Finding food on the go is a nightmare: So many food additives are questionable and quite a lot are definitely not Halal. Some yoghurts contain pork gelatine or some sweets are covered with pig fat.”
SOLUTION: "I can scan all products I have already checked and share them with the community. I can search for Halal products other users with Halal profile have recommended. This will help especially when I travel abroad and don’t understand the language. “
